Separate the market and manager-driven factors behind revenue to calculate Addressable Market Growth and Market Share Growth.
Module Category: Market or Sector Drivers
Key Concept: In companies with either EBITDA-based or revenue-based enterprise valuations, revenue (R) can be expressed as the product of an addressable market (AM) and market share (MS). This allows analysts to break Revenue Growth (see Module 05 and Module 11) into Addressable Market Growth and Market Share Growth.